TL;DR
A strategy to ensure brands are represented in AI-generated content, maintaining or increasing digital reach as user behavior evolves.
Generative Engine Optimization (GEO) addresses the shift toward conversational and generative interfaces, aiming to ensure that brands and publishers are adequately represented or cited within AI-generated outputs, thereby maintaining or increasing their digital reach as user behavior evolves. This approach is also referred to as Artificial Intelligence Search Engine Optimization (AI SEO) and Large Language Model Optimization (LLMO).
Why this matters for your business
As AI-generated content becomes more prevalent, businesses must adapt to maintain visibility and engagement with their target audiences.
