Strategy
How a Fortune 500 travel company transformed its CIO organization with iForAI
Transforming and maturing the CIO organization through an enterprise AI strategy across people, processes, platforms, and policies.

Company details
Industry
Travel & Technology
Region
North America
Company size
16,500 employees
Partner
Confidential Partner
Tools used
100%
Structured visibility into enterprise AI initiatives across the CIO organization
Enterprise-wide
AI governance and prioritization framework implemented
Scalable
AI adoption across IT, Security, and business teams
Challenge
As a Fortune 500 travel company accelerated its AI ambitions, the CIO organization faced growing complexity. AI initiatives were emerging across teams, but without a unified strategy, prioritization model, or governance structure.
Legacy privacy, security, and compliance processes were not designed for AI-driven systems, creating friction between innovation and risk management. Leadership lacked a clear framework to evaluate which AI initiatives should scale and which introduced unnecessary risk.
Without intervention, AI adoption risked becoming fragmented, slow, and misaligned with core business objectives.
Solution
iForAI partnered with the CIO organization to design and execute a comprehensive enterprise AI strategy, focused on enabling innovation while maintaining security, compliance, and business alignment.
The engagement delivered impact across five core areas:
Innovation scouting
iForAI identified and evaluated external AI startups and technologies to accelerate internal AI capabilities and reduce time-to-value.
Privacy, Security & Compliance redesign
Existing PSC processes were redesigned to support AI-era governance, enabling faster approvals without compromising enterprise security or regulatory standards.
AI innovation days
iForAI led internal AI innovation events to raise awareness, educate teams, and drive adoption across IT, Security, and business stakeholders.
AI use case development
Working closely with IT and Security teams, iForAI helped design, validate, and deliver AI use cases aligned with both technical feasibility and business value.
AI prioritization framework
A structured prioritization framework was developed and implemented, allowing leadership to evaluate AI initiatives based on impact, risk, and strategic alignment.
Results
The impact of the engagement was immediate and foundational. The CIO organization gained a clear, scalable AI operating model that balanced innovation with governance.
Key outcomes included:
By establishing the right structures, processes, and decision frameworks, the organization moved from isolated AI experimentation to a mature, enterprise-ready AI capability.
iForAI enabled the CIO organization to transform AI from an emerging technology into a strategic, governed, and scalable business capability.
Implementation
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