Strategy

From AI experiments to enterprise standard: how New Relic made AI stick

Pockets of AI use existed at New Relic but nothing was coordinated. iForAI built the strategy, governance, and adoption framework that turned scattered pilots into a company-wide competitive advantage.

Team members collaborate at a desk, reviewing work on a laptop during a focused meeting.
Camden Swita, Director, Head of AI Innovation

Camden Swita

Director, Head of AI Innovation

When we started working with iForAI, we were looking for more than just high-level guidance – we needed a partner who could dive in, understand our platform, and help us move fast. They began by deeply immersing themselves in our product and organization. Within a short time, we had identified dozens of AI use cases across teams.

What impressed me most was how quickly we were able to go from ideas to impact. Several use cases were built and pushed to production at a pace that's uncommon in environments as complex as ours. iForAI brought a rare mix of technical depth, product thinking, and business intuition. That combination allowed them to help us prioritize the right use cases – not just what was interesting, but what mattered. On top of all of that, they were simply a joy to work with, day in and day out. They became a trusted extension of our team, and their contributions played a real role in helping us build momentum and deliver results.

Read More

60+

AI use cases identified and prioritized across products and operations

36%

Increase in AI tool familiarity across all roles after a global AI Hackathon

In 5 months

AI use cases shipped to production

Challenge

Scaling AI adoption beyond isolated teams

As a global observability technology company, New Relic recognized AI as a critical strategic lever, but faced a common enterprise challenge: AI efforts were fragmented, exploratory, and largely limited to specific teams.

New Relic's leadership needed a clear AI strategy, a prioritized roadmap of high-impact use cases, and a way to drive adoption across both technical and non-technical roles. Without structure, AI risked remaining experimental rather than becoming a sustainable competitive advantage.

Solution

A structured, end-to-end AI transformation with iForAI

iForAI partnered with New Relic on a multi-phase AI transformation journey, guiding the organization from discovery to execution and enterprise-wide adoption.

AI discovery and strategy
Within the first two months, iForAI mapped dozens of AI opportunities across New Relic's products and operations, providing leadership with strategic guidance and a clear AI vision.

AI use case prioritization
Over 60 AI use cases were identified, evaluated, and prioritized using a structured framework aligned with New Relic's business impact and feasibility goals.

AI development and production delivery
Between months 3 and 8, iForAI worked closely with New Relic's internal AI development teams to build and ship multiple AI use cases into production.

Global AI Hackathon
iForAI led a global AI Hackathon at New Relic that included non-R&D teams, dramatically increasing AI literacy and hands-on adoption across the organization. Staff familiarity with AI tools and technologies increased by 36% across all roles.

Strategic M&A advisory
As New Relic's AI maturity grew, iForAI became a trusted strategic advisor, supporting AI-related considerations during M&A transactions.

Results

From AI experimentation to industry leadership

The transformation positioned New Relic as an AI adoption leader within the observability and enterprise technology space.

Key outcomes included:

  • A clear, prioritized AI roadmap aligned with New Relic's business strategy
  • Organization-wide AI adoption beyond engineering teams
  • Multiple AI use cases successfully shipped to production
  • Increased internal AI capability and executive confidence at New Relic

The year-long journey culminated in external recognition, with New Relic's CEO named "AI CEO of the Year" - reflecting the organization's leadership in enterprise AI adoption.

With iForAI's guidance, AI evolved at New Relic from isolated experimentation into a core, enterprise-wide strategic capability.

Implementation

Case Studies

AI automation program graduates holding certificates in front of workflow and training screenshots.
AI Enablement
From AI users to AI builders: how iForAI built an internal talent pipeline in 3 weeks
Read More
Arrow right icon
Leadership team discussing business strategy around a meeting table with reports and a laptop.
AI Enablement
amdocs logo
From hesitation to strategy: how a GenAI session shifted Amdocs HR leadership team's mindset
Read More
Arrow right icon
Analyst reviewing market charts across multiple trading screens in a modern financial workspace.
Custom AI Solutions
Engineering a Licensed Digital Securities Exchange
Read More
Arrow right icon
Hand using a tablet with financial market charts in a blue-lit fintech workspace.
Custom AI Solutions
A hybrid TradFi + DeFi infrastructure for security tokens and NFTs
Read More
Arrow right icon
Business team reviewing financial reports and analytics dashboards during a fintech strategy meeting.
Custom AI Solutions
AI Transformation for a FinTech Lending Platform
Read More
Arrow right icon
Engineers reviewing code on a tablet during a legacy system migration discussion.
Custom AI Solutions
Zero documentation, full migration: AI solves the COBOL problem
Read More
Arrow right icon
A young woman wearing a headset and blue sweater working at a customer support workstation with a desktop monitor and laptop displaying software dashboards, seated in a modern creative office with brick walls, shelving, and colorful decor in the background
Custom AI Solutions
How an emergency tech company scaled support operations with AI without adding headcount
Read More
Arrow right icon
Open laptop on glass office desk with financial reports, clipboards, pens, smartphone, coffee cup, and sticky notes
Custom AI Solutions
RFP processing that used to take days now happens in minutes
Read More
Arrow right icon
A female scientist wearing a white lab coat, safety glasses, and blue gloves working at a laboratory workstation with a glass filtration apparatus, blood sample test tubes, a microscope, and a computer monitor displaying DNA research data in a modern resea
Custom AI Solutions
A biotech company went from manual diagnostics to real-time AI monitoring across every pipeline
Read More
Arrow right icon
 A person using a stylus on a tablet with a holographic AI security shield and digital interface elements floating above the device, representing artificial intelligence protection and smart technology
Custom AI Solutions
Insurance quotes in minutes, not days: how one distributor automated Its entire request workflow
Read More
Arrow right icon
Three colleagues collaborate in an office, one writing ideas on a glass board while the others observe and discuss.
AI Enablement
new relic logo
One hackathon. 36% more AI-ready employees at New Relic. Here's the Playbook.
Read More
Arrow right icon
Team members collaborate at a desk, reviewing work on a laptop during a focused meeting.
Strategy
From AI experiments to enterprise standard: how New Relic made AI stick
Read More
Arrow right icon
Four colleagues gather around a laptop, discussing ideas in a modern office lounge.
Strategy
Rethinking IT from the top: how a Fortune 500 travel company built an AI-first CIO organization
Read More
Arrow right icon
A business manager in a suit holding a clipboard leading a team briefing in an industrial facility, presenting production schedule charts on a wall board to a diverse group of workers in casual work attire and a female colleague in business casual clothing
Custom AI Solutions
Better margins, zero new hires: how AI validation cleaned up a distributor's order chaos
Read More
Arrow right icon

Ready to Transform Your Business with AI?

Let's discuss how our custom AI strategies can drive your business forward

Get in Touch